Sökning: "Market-shaping"

Visar resultat 1 - 5 av 8 uppsatser innehållade ordet Market-shaping.

  1. 1. Planting the seed in the storm: How FoodTech start-ups use crises to diffuse their offering

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Gordon Gausmann; Lucas Käfer; [2023]
    Nyckelord :Market-shaping; Market-shaping process; Crises; Start-ups; Food market;

    Sammanfattning : With the Covid-19 pandemic, the war in Ukraine, and inflationary pressures, the world has experienced significant crises unfolding right after another in the recent past. Start-ups, being impacted not the least, need to understand how they can use such stormy times to advance market formations beneficial for them. LÄS MER

  3. 2. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

    Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Ella Heed; David Hellqvist; [2023]
    Nyckelord :Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

    Sammanfattning : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). LÄS MER

  4. 3. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elisabeth Almgren; Niclas Forssten; [2022-08-04]
    Nyckelord :Market mythologies; Commercial mythmaking; Marketization; Market shaping; Market practices; Plant-based protein products; Genealogy; Context-of-context; Qualitative methodology;

    Sammanfattning : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. LÄS MER

  5. 4. Off with the Offset: The Reshaping of Voluntary Carbon Market Post-Paris Agreement

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Shilin Wang; Arnachani Riaseta; [2022]
    Nyckelord :Paris Agreement; Voluntary Carbon Market; Carbon offsetting; Market-shaping; Market work;

    Sammanfattning : The 2015 Paris Agreement presented a fundamental disruption to the fabric of international carbon markets, while at the same time it has been increasing voluntary demand for carbon credits. As a result, voluntary carbon market (VCM) actors, particularly those producing and distributing carbon credits, are facing an intriguing dilemma. LÄS MER

  7. 5. Who is in charge of creating a plant-based future? A case study of how consumers are shaping the market for plant-based meat

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Chinh Cong Nguyen; Emma Sahlin; [2020]
    Nyckelord :Market shaping; plant-based meat; product qualification; product attachment; representational practices;

    Sammanfattning : Increasing concerns about lives of humans, animals and Earth have driven a transition towards an increasing consumption of plant-based foods. As a result, plant-based meat has been brought forward as a possible enabler of this transition. LÄS MER