Sökning: "Marketers"
Visar resultat 1 - 5 av 582 uppsatser innehållade ordet Marketers.
1. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER
2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER
3. Konsumentbeteende : Varför väljer svenska konsumenter plagierade lyxvaror istället för äkta
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Denna studie utforskar faktorer som påverkar Svenska konsumenters beslutsfattande vid konsumtion av plagiatprodukter. Förfalskade produkter är imitationer av populära märken som erbjuds till betydligt lägre priser än originalprodukterna. LÄS MER
4. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER
5. Mind The Gap Between Your Intelligence And Choice Architecture
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. LÄS MER