Sökning: "Marketing Generated Leads"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Marketing Generated Leads.

1. 1. Influencers, a company's blessing or curse?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :David Bergdoff; Fabian Eriksson; [2023]
   Nyckelord :influencer marketing; endorsement; influencer types;

   Sammanfattning : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. LÄS MER

3. 2. A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform.

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Hekmat Bsirini; Moe Gamil Hashem; Hasitha Gayathri Jayasinghe; [2021]
   Nyckelord :disruptive innovation - healthcare - business model - digitalization - business model innovation.;

   Sammanfattning : Date: 27/05/2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Hekmat Bsirini, Moe Gamil Hashem, and Hasitha Gayathri Jayasinghe                    (93/04/22)        ( 90\08\23 )                 ( 86/11/04 ) Title: A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform. Tutor: Leanne Johnstone Keywords: disruptive innovation - healthcare - business model - digitalization - business modelinnovation. LÄS MER

4. 3. What motivates you? : Exploring the underlying motivational factors for participation in UGC contests on Instagram.

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Alice Fredriksson; Linnea Hallgren; Malin Vall; [2021]
   Nyckelord :Motivation; User-generated content; Instagram; contests; gamification; uses and gratification theory;

   Sammanfattning : Background: Throughout recent years, the amounts of competitions on Instagram have increased and is now a popular marketing tool for companies to use. The strong competition in digital marketing has led to the need for brands to effectively utilize this marketing strategy. LÄS MER

5. 4. The Perceived Innovativeness of Employer Brands - A Qualitative Investigation of the Meaning, Sources, and Role of Employer Brands’ Innovativeness from the Perspective of Talents

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jan Niklas Glanzmann; Karl Moberg; [2020]
   Nyckelord :Perceived Innovativeness; War for Talents; Employer Brand Management; Brand Knowledge; Brand Stimuli; Business and Economics;

   Sammanfattning : The purpose of the thesis is to explore and understand the meaning, sources, and role of brands’ perceived innovativeness to talents due to the proposed importance of the attribute within the so-called war for talents as well as contemporary theoretical and practical discourse. In accordance with the relativistic and interpretivist stance taken, a qualitative methodology is adapted through the utilization of semi-structured interviews and the application of an abductive research approach. LÄS MER

7. 5. Can fintech startups lower conversion costs with content marketing?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Pontus Lagerberg; Axel Wiorek; [2020]
   Nyckelord :Content marketing; Digital marketing; Marketing strategy; Conversion cost; E-book;

   Sammanfattning : This thesis explores the viability of a content marketing strategy as a means of lowering conversion costs for digital startups prior to commercial launch. It does so by first giving a background into the subject of content marketing by covering types of content, content distribution channels and content strategies. LÄS MER