Sökning: "Marketing Initiatives of Sponsors"
Hittade 2 uppsatser innehållade orden Marketing Initiatives of Sponsors.
1. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. LÄS MER
2. Live Spectators View on Sponsorship in Sporting Events
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : ABSTRACT This study investigates how live spectators view sponsorship and sponsors’ marketing initiatives appearing in sporting events. Through constructing a relationship model central to sporting events, three relationships are demonstrated linking teams, sponsors and live spectators. LÄS MER