Sökning: "Marketing Intelligence Process"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden Marketing Intelligence Process.

  1. 1. Fake It Till You Make It – En studie om generativ AI:s inverkan på kreativitet utifrån Guilfords Measures of Divergent Thinking

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nike Anderlind; Josephine Havmark Persson; Eric Hemmingsson; [2023]
    Nyckelord :Artificiell intelligens AI ; kreativitet; divergent tänkande; marknadsföring; ChatGPT; Business and Economics;

    Sammanfattning : Artificial intelligence (AI) has emerged as a transformative technology, revolutionizing various domains previously reliant on human interaction. This study explores the potential implications of generative AI on creativity and idéa generation, employing widely used Guildford Measures of Divergent Thinking by Joy Paul Guilford as an assessment tool. LÄS MER

  3. 2. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Valeur; Mantas Liekis; [2023]
    Nyckelord :Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Sammanfattning : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. LÄS MER

  4. 3. Artificial Intelligence in Business Context: A qualitative study on how Artificial Intelligence influences business strategy adjustments

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Mariyam Akhter Siju; Refat Binte Umme Hasan; [2022-07-05]
    Nyckelord :Artificial Intelligent; strategic changes; internal strategies; value creation through technological innovation; value chain resilience;

    Sammanfattning : Technological advancements are undoubtedly providing a significant support in increasing operational efficiency of organizations from any industry. Organizations often suffer to cope with the technological changes that they make, since it has become a regular process that happens at a speed that is quite tough to trace. LÄS MER

  5. 4. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

    Master-uppsats, KTH/Medicinteknik och hälsosystem

    Författare :Soziar Bamyr Hanssen; [2022]
    Nyckelord :SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

    Sammanfattning : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. LÄS MER

  7. 5. How does artificial intelligence influence decision making in the recruiting process with respect to gender?

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Evelyn Sepp Bwomono; Emma Levy; [2022]
    Nyckelord :Artificial intelligence; digital recruitment; Human resource management; decision-making;

    Sammanfattning : This bachelor’s thesis was made from April 2022 to June 2022 during our Semester in Linköping University (LiU), Sweden. The aim of the thesis was to explore and gather information on a subject of our choice following either Management or Marketing areas. LÄS MER