Sökning: "Marketing Planning Process"

Visar resultat 1 - 5 av 100 uppsatser innehållade orden Marketing Planning Process.

1. 1. Bakom kulisserna av influencer marketing : Att förstå yrkesverksamma inom medie- och kommunikationsbranschens syn och erfarenhet av influencer marketing

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Emmy Johansson; Filippa Flodmark; [2023]
   Nyckelord :Influencer marketing; Influencer agency; Advertising Agency; Marketing strategy; Authenticity;

   Sammanfattning : This study aims to investigate the phenomenon of influencer marketing within the context of the media and communication industry. The research focuses on understanding the perspectives and experiences of professionals working in this field. LÄS MER

3. 2. “Inkluderande, grön och dynamisk” En undersökning av projektet Masthuggskajen

   Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Albin Karlsson; Joakim Alakopsa Täll; [2022-11-01]
   Nyckelord :Urban planning; Älvstaden; Visual communication; Culture; Political discourse; Gentrification;

   Sammanfattning : This thesis examines how the city of Gothenburg and the construction companies involved communicate and market the urban transformation project Masthuggskajen in documents, media and in visual communication. The gathered materials used consist of official documents such as “Vision Älvstaden”, the projects webpage “masthuggskajen. LÄS MER

4. 3. Somebody should do something : A qualitative study to determine challenges that politicians face in decsion-making to mitigate climate change

   Magister-uppsats, Högskolan i Gävle/Miljövetenskap

   Författare :Sandra Melander; [2022]
   Nyckelord :Decision-making; Challenge; Politicians; Parliament; Åland; Climate change; Mitigation;

   Sammanfattning : Climate change is known to cause more frequently occurring extreme events which threaten both natural and human systems as we know them. Island nations are particularly vulnerable to these climate-induced changes, and the Åland Islands are no exception to this rule. LÄS MER

5. 4. Influencermarknadsföring som marknadsföringsstrategi : En kvalitativ studie om varumärkesbygge hos uppstartsbolag

   Kandidat-uppsats, Högskolan Väst/Institutionen för ekonomi och it

   Författare :Amanda Möller; Oskar Tengblad; [2022]
   Nyckelord :influencer marketing; startups; brand building; influencermarknadsföring; uppstartbolag; varumärkesbyggand;

   Sammanfattning : As a result of the large number of users on social media, brands need to rethink, adapt and search for new marketing opportunities. One of the fast-growing strategies applied by brands as a result of the shift is influencer marketing. LÄS MER

7. 5. Closing the loop of human waste: can eco-innovation be the key? Findings from the case study of the LooPi urinal

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Maricruz Vargas Esquivel; [2022]
   Nyckelord :eco-innovation; eco-toilet; wastewater reuse; circular economy; Vienna; Earth and Environmental Sciences;

   Sammanfattning : The Circular Economy (CE) primary goal is to be capable of "closing the loops" in processes by changing the idea of resources and waste. Eco-innovation ("the introduction of any new or significantly improved product (good or service), process, organizational change or marketing solution that reduces the use of natural resources (including materials, energy, water, and land)" could be a way to encourage industries to develop more solutions with "closed-loop" systems. LÄS MER