Sökning: "Marketing and Sales Alignment"

Hittade 5 uppsatser innehållade orden Marketing and Sales Alignment.

  1. 1. An Intraorganizational Perspective of Sales Teams : A case study of the design and processes of a sales team in the cloud software industry.

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ella Gaddefors; Shahira Hashem; [2019]
    Nyckelord :Intraorganizational sales team; team design; team processes; formalization; heterogeneity; communication; proactiveness; alignment of goals; customer relationship;

    Sammanfattning : The shift towards relationship marketing entails an increased attention directed to buildingcollaborative relationships in the business-to-business market. This has further contributed tothe current interest in the intraorganizational setting in the area of sales and key accountmanagement, and more specifically the notion of sales teams. LÄS MER

  2. 2. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Charlotta Tegelberg; [2018]
    Nyckelord :CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

    Sammanfattning : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. LÄS MER

  3. 3. How to Increase Handover Accuracy of Marketing Generated Leads : A Case Study of the Leads Handover in a Multinational B2B Cooperation

    Master-uppsats, KTH/Industriell marknadsföring; KTH/Industriell marknadsföring

    Författare :Olivia Persson Hedin; Malena Sihvonen; [2016]
    Nyckelord :Marketing Generated Leads; Lead Handover; Marketing-Sales Interface; Marketing and Sales Alignment; Information Handover; Interdepartmental Cooperation; Information Handover; Business-to-Business; kundleads från marknadsföringsaktiviteter; överlämning av kundleads; samarbete mellan marknadsföring och sälj; informationsöverlämning; business-to-business;

    Sammanfattning : På grund av marknadsförings växande roll i kundinteraktion, befinner sig marknadsavdelningar allt mer i besittning av nya typer av kundinformation och sådan information som traditionellt har genererats och förvaltats av försäljningsavdelningar. Genom att tillhandahålla försäljningsavdelningen med högkvalitativa kundleads och samarbeta i att avancera dessa till faktiska affärer, kan marknadsföring använda sin nya roll i kundinteraktionen och därmed stödja försäljningstillväxten. LÄS MER

  4. 4. Investigating the Coordination Between Operations and Sales in an Industrial Environment - a Case Study at Tetra Pak

    Master-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Danielle Hultqvist; Filippa Wahlgren; [2012]
    Nyckelord :organisational success; strategic alignment; key performance indicators; capacity planning; operations strategy; marketing strategy; make-to-order; low-volume; lead-times; forecasts; Technology and Engineering;

    Sammanfattning : Misaligned strategies that are developed within different units in a company is unfortunately a common occurrence. Generally, operations strategy and marketing strategy are difficult to align; the operations unit and the sales unit often have troubles understanding each other. LÄS MER

  5. 5. Interface between the Marketing and Sales and Product development departments : A case study

    Master-uppsats, Högskolan i Jönköping/JTH, Industriell organisation och produktion; Högskolan i Jönköping/IHH, Informatik

    Författare :Paraskeva Spasova; Sebastian Wlazlak; [2010]
    Nyckelord :Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

    Sammanfattning : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. LÄS MER