Sökning: "Marketing channel design"

Visar resultat 1 - 5 av 47 uppsatser innehållade orden Marketing channel design.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

  3. 2. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Linnéa Nilsson; Dante Nordling; [2022]
    Nyckelord :Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

    Sammanfattning : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. LÄS MER

  4. 3. Digital Customer Experience Matters

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Nyckelord :customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Sammanfattning : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. LÄS MER

  5. 4. Once upon a time there was a signature story

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Eileen Marlena Kersten; Felicia Do; Lieke Theadora Adriana Brinkhof; [2020]
    Nyckelord :Signature stories; Storytelling; Strategic message; Aaker’s criteria; Brands; Business and Economics;

    Sammanfattning : Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. LÄS MER

  7. 5. Att kommunicera som en ideell organisation : En surveystudie om marknadsföringskanaler och marknadsföringsmetoder

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Nemanja Todorovic; Jonathan Gauffin; [2020]
    Nyckelord :Non-profit organizations; marketing; marketing channels; marketing methods; marketing choices; social media; Ideella organisationer; marknadsföring; marknadsföringskanaler; marknadsföringsmetoder; marknadsföringsval; sociala medier;

    Sammanfattning : Denna studie behandlar ideella organisationer inom den svenska ideella sektorn samt deras prioriteringar av val i marknadsföring i form av marknadsföringskanaler och marknadsföringsmetoder. Ideella organisationer bedriver verksamhet utan vinstsyfte och har ofta som mål att sprida ett budskap, en vision, ett uppdrag eller att hjälpa till i olika sammanhang. LÄS MER