Sökning: "Marketing innovation"

Visar resultat 1 - 5 av 261 uppsatser innehållade orden Marketing innovation.

  1. 1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Nyckelord :Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Sammanfattning : The rapid and constant changes taking place in the modern business world together with an increased globalcompetition is making it more urgent for companies to introduce innovative offerings at a faster pace.Purchasing decisions by customers are not solely based on function anymore, there is an increasing demandfor intuitive and seamless experiences from the products and services that they interact with. LÄS MER

  2. 2. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl Larsson; Johan Horn; [2020-07-23]
    Nyckelord :Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Sammanfattning : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. LÄS MER

  3. 3. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Författare :Jeanne Duranton; Emilie Theau Laurent Sery; [2020]
    Nyckelord :Family Businesses; Wine industry; Branding; Brand Identity; Wine; Marketing; Branding;

    Sammanfattning : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. LÄS MER

  4. 4. Från juice till halloumi : Vilka faktorer påverkar fristående varumärkesförlängningar?

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Författare :Andreas Eriksson; Erik Hayling; [2020]
    Nyckelord :brand extensions; fast-moving consumer goods; brand managers; brand image; brand dilution; brand relevance; varumärkesförlängningar; dagligvaruhandeln; varumärkesansvariga; varumärkesimage; varumärkesurvattning; varumärkesrelevans;

    Sammanfattning : Syftet med denna studie är att bidra till en djupare förståelse för vilka faktorer som påverkar fristående varumärkesförlängningar bland företag inom dagligvaruhandeln. Studien tillämpar en kvalitativ metod där semistrukturerade intervjuer används för att samla in empiriska data. LÄS MER

  5. 5. Turkisk klädekonomi : En fallstudie av tillverkare i Istanbul och deras industri


    Författare :Frej Johansson; [2020]
    Nyckelord :Turkey; Istanbul; textile; apparel; manufacturing; export; economic development; SWOT; FDI; supply chain management; China; Bangladesh;

    Sammanfattning : This paper describes textile production in Istanbul, Turkey. From its historical background to the challenges of today. The respondents have told about how they work, talked about competition, communication, achievements, investments and much more. LÄS MER