Sökning: "Marketing innovation"

Visar resultat 1 - 5 av 364 uppsatser innehållade orden Marketing innovation.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Fahad Ayub; Buddika Mantilake; [2024]
   Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

3. 2. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
   Nyckelord :Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

   Sammanfattning : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). LÄS MER

4. 3. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Axel Fohlin; Carl Klittmar; [2023-07-03]
   Nyckelord :Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

   Sammanfattning : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. LÄS MER

5. 4. Affärsrelationer i en digital värld : En kvalitativ studie om konsten att upprätthålla digitala affärsrelationer inom B2B-verksamheter

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Wilma Mattsson; Linnea Leppämäki; [2023]
   Nyckelord :Business Relations; B2B; Digital Tools; Communication; Affärsrelationer; B2B; Digitala Verktyg; Kommunikation;

   Sammanfattning : The purpose of this study was to create an understanding of the importance of digital tools in B2B (Business-to-Business) operations and how the new digital world has changed the attitude of all actors toward digital customer relations. The study is based on theories in relationship marketing, communication, digital tools, and direct and digital marketing. LÄS MER

7. 5. Den innovativa säljprocessen för att sprida innovativa produkter : En experimentell studie på Swedish Construction Sales AB

   Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

   Författare :Oliver Ehrenberg; Roman Dmitriev; [2023]
   Nyckelord :“innovation marketing”; “innovation sales”; ” innovation is sales”; “innovation”; “diffusion of innovation”; “product”; “marketing”; “sales process”;

   Sammanfattning : This study is based on Partner X's challenges in launching an innovative replacement for rebar on the Swedish market. Swedish Construction Sales AB is working to introduce the product and the study aims to help Swedish Construction Sales AB develop an effective sales process to spread this innovation. LÄS MER