Sökning: "Marketing mix furniture"

Hittade 1 uppsats innehållade orden Marketing mix furniture.

1. 1.   The Absence of IKEA - A Study into the South African Furniture Market

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :SHIMAN ZARIFNEJAD; DANIJELA VUKOVIC; STÉPHANIE LUNDGREN; [2010]
   Nyckelord :;

   Sammanfattning :  Title: The Absence of IKEA - A Study into the South African Furniture Market  Research questions:- Is the South African furniture market favourable for IKEA? - Would it be beneficial for IKEA to have production there? - How could IKEA promote itself if they were going to enter the South African market? Purpose of the research: The purpose of the paper is to identify possible opportunities and threats for IKEA in the South African furniture market by describing the market from a furniture company’s perspective. The paper will also point out strengths and weaknesses on the South African market that can be helpful for Swedish furniture firms that are interested in establishing business in South Africa. LÄS MER