Sökning: "Marketing tool"

Visar resultat 1 - 5 av 853 uppsatser innehållade orden Marketing tool.

  1. 1. Hotellbranschens längtansfulla intryck : En kvalitativ studie om den digitala sinnesmarknadsföringenoch varumärkesutveckling i hotellbranschen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rosna Hasan; Jessica Hedström; Johanna Rannebjer; [2021]
    Nyckelord :Varumärkesupplevelse; varumärkeslojalitet; multisensorisk stimuli; sinnesmarknadsföring; digital marknadsföring; storytelling;

    Sammanfattning : The digital world is developing and due to the development the hotel industry has neededto advance their digital development. The purpose of this study is to analyze how thehotel industry is working with multisensory marketing to create stimuli by interplayingthe human senses. LÄS MER

  2. 2. Biblioteken på sociala medier : Ett verktyg för marknadsföring

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Natalie Ramstedt; [2021]
    Nyckelord :Bibliotek; sociala medier; marknadsföring; eCRM; relationsmarknadsföring; förändringens fyra rum;

    Sammanfattning : In this essay the libraries usage of social media as a marketing tool is in focus. A questionnaire was sent out to the public libraries in Sweden, asking how they are using social media, why and which ones and so on. To analyse the result the four spaces, eCRM and relationship marketing models was used. LÄS MER


    Magister-uppsats, KTH/Ljusdesign

    Författare :Despoina Myronidi; [2021]
    Nyckelord :newborns; feeling of presence; infant behaviours; social design; feeling safe; reactive light; pulsing light; sound and light; sensors and controls; programming light;

    Sammanfattning : This is a project-based thesis focusing on the investigation of topics related to human newborns and the factors found in their surrounding environment that need to be assessed so as to provide them with a feeling comfort. The objective is to boost their emotional development by the means of light in a close relation to sound so as to provide them with a type of intelligence allowing them to normally interact within a society during their adult life, reassuring social equality and eliminating potential social exclusion due to unexpected behaviours. LÄS MER

  4. 4. Analysing Journalists Written English on Twitter : A comparative study of language used in news coverage on Twitter and conventional news sites

    Kandidat-uppsats, Stockholms universitet/Engelska institutionen

    Författare :Douglas Askman; [2021]
    Nyckelord :;

    Sammanfattning : The English language is in constant transition, it always has been and always will be. Historically the change has been caused by colonisation and migration. Today, however, the change is initiated by a much more powerful instrument: the Internet. LÄS MER

  5. 5. Design for prolonged service lifetime : A case study of built-in ovens implementing emotionally durable design in practice

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :JONATHAN BERG; HANNES ENGSTRÖM; [2021]
    Nyckelord :Emotionally durable design; Product longevity; Design framework; Sustainable design; Emotionellt hållbar design; Produktlivslängd; Designramverk; Hållbar design;

    Sammanfattning : The taxonomy of sustainable design covers a multitude of strategies targeting different aspects of product design, one of which is product longevity. Efforts within this field have mainly been focusing on extending the technical lifetime of products, whereas the issue of products being discarded before technical malfunction have received less attention. LÄS MER