Sökning: "Marketing--Information services"

Hittade 4 uppsatser innehållade orden Marketing--Information services.

  1. 1. The Impact of Financial Literacy and Transaction Costs on Bank Account Uptake and Use: A Randomized Controlled Trial in Ethiopia

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Erwin Hieltjes; Eliza Petrova; [2013]
    Nyckelord :financial inclusion; savings; bank account; financial literacy; transaction costs;

    Sammanfattning : Expanding financial access and increasing savings among the poor have been propagated as means of attaining sustainable development outcomes. In line with this, methods of increasing supply as well as encouraging demand for formal financial services, and consequently savings, have been prevalent in academia as well as global development policy debate. LÄS MER

  3. 2. Marknadsföring av folkbibliotek i teori och praktik : En studie av marknadsföringsarbetet på två folkbibliotek

    Kandidat-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Anja Wadenheim; [2012]
    Nyckelord :skyltning; de Sáez; folkbibliotek; marknadsföring; Kotler; marknadsmix; huvudbibliotek;

    Sammanfattning : The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. LÄS MER

  4. 3. Marknadsföringen biblioteket : En fallstudie av Broby bibliotek

    Master-uppsats, Institutionen för ABM

    Författare :Karolina Persson; [2009]
    Nyckelord :Marketing; Marketing--Information services; Public libraries; Public librarians; Marknadsföring; Tjänster--Marknadsföring; Folkbibliotek; Bibliotekspersonal;

    Sammanfattning : The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. LÄS MER

  5. 4. Internet Banking in Greece : Development, Evaluation and Perspectives

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Andreas-Nikolaos Papandreou; [2006]
    Nyckelord :Internet banking; e-banking; online banking; distribution channel; financial services; Greece;

    Sammanfattning : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. LÄS MER