Sökning: "Marketing"

Visar resultat 1 - 5 av 6304 uppsatser innehållade ordet Marketing.

  1. 1. Föreställningar om våld − En kvalitativ multimodal analys av Saabs marknadsföring av krigsmateriel

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Ingrid Dahlén; [2019-11-07]
    Nyckelord :binary oppositions; clean war; intertextuality; neutralization theory; Saab; technofetishism; violence; weapons;

    Sammanfattning : Violence and conflicts continue ravaging the world all the while the arms industry is providing the means for this to go on. The aim of this thesis is to analyse how the Swedish arms company Saab in its marketing of three weapon systems portrays the weapons and their relation to violence, and thereby what notions of violence that are (re)produced. LÄS MER

  2. 2. ALGORITMISK INTERVENTION Om kulturarbetares arbete med Instagram

    Master-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Linn Gustavsson; [2019-10-10]
    Nyckelord :digitalt arbete; kulturindustri; synlighetsarbete; algoritmer; Instagram; marknadsföring; kulturarbete; disciplin;

    Sammanfattning : The topic of this study is the introduction of social networking sites as an arena for personal advertising in the culture industries. Through a case study on cultural workers’ digital labour on Instagram, the study examines the ways in which a social networking site such as Instagram disciplines its users with regard to labour time as well as cultural production. LÄS MER

  3. 3. Waste Not, Want Not - Suboptimal Food and the Grocery Shopping Practices of Sustainably-Minded Consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emma Svantesdotter; [2019-09-10]
    Nyckelord :suboptimal food; grocery shopping; shopping practices; practice theory; food waste;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Hållbar och attraktiv? - En kvalitativ studie om hållbarhet i platsannonser

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Gabriella Johansson; Amanda Törn; [2019-09-03]
    Nyckelord :Employer branding; Sustainability; CSR; Recruitment;

    Sammanfattning : This study examines how five of the largest, swedish companies work with corporate socialresponsibility (CSR) and sustainability. The current study investigates how the companiespresent their work with sustainability in their annual sustainability reports. LÄS MER

  5. 5. TILLSAMMANS - En studie om organisationskultur och dess påverkan på verksamheten och individen

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Fredrika Hulthén; [2019-08-23]
    Nyckelord :Organisationskultur; Nyanställningar; Värdegrunder; Organisationens påverkan; Kulturens tre lager;

    Sammanfattning : The purpose of this study is to contribute to a bigger understanding of organizational culture by empirically examine how organizational culture can show and be perceived in a concrete way at one of IKEA’s stores. The results of the study is explained with help from the models “The three levels of culture” and “The organization’s impact”. LÄS MER