Sökning: "Marketing"

Visar resultat 1 - 5 av 7428 uppsatser innehållade ordet Marketing.

  1. 1. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries

    Magister-uppsats, Göteborgs universitet/JMG - Inst f journalistik och masskomm

    Författare :Åberg Albin; [2021-10-12]
    Nyckelord :;

    Sammanfattning : This research paper sets out to investigate the messaging present in a corpus of textsgathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company,website. The paper applies a framework of Critical Discourse Analysis informed by Theo vanLeeuwen’s theory of ‘legitimations’ and analyses the findings through the theoreticalframework of ‘Sociotechnical Imaginaries’. LÄS MER

  3. 2. Planering för hållbar utveckling av naturturismdestinationer - En kvalitativ studie av hållbarhetsperspektiv och intressekonflikter

    Kandidat-uppsats, Göteborgs universitet / Institutionen för ekonomi och samhälle

    Författare :Camilla Strandberg; [2021-09-15]
    Nyckelord :Hållbarhetsperspektiv; intressekonflikter; landsbygdsutveckling; naturturismdestinationer; naturskydd; strandskydd; naturturism; turism; platsmarknadsföring;

    Sammanfattning : Within the government initiative for Sustainable nature and ecotourism in rural areas, a number of projects were implemented which included Visit Sweden's marketing campaign The 72 Hour Cabin. The campaign took place in 2017 on an placeless island that was chosen based on the fact that it was located privately. LÄS MER

  4. 3. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Längvik; Emma Wallander; [2021-07-09]
    Nyckelord :Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER

  5. 4. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Xiaoxi Hu; [2021-07-08]
    Nyckelord :VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Sammanfattning : Background &Purpose:Supply chain management (SCM) has become a hot topic in the currentglobal competitive markets that drives many companies to explore,especially in inventory management. Vendor Managed Inventory (VMI) asan SCM method enables all participants in the supply chain to achieve rapiddevelopment and obtained huge benefits. LÄS MER

  7. 5. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kristijan Salihovic; [2021-07-08]
    Nyckelord :Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Sammanfattning : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. LÄS MER