Sökning: "Marketing"

Visar resultat 1 - 5 av 8432 uppsatser innehållade ordet Marketing.

1. 1. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Michaela Matsson Amneteg; [2023-11-17]
   Nyckelord :Public Relations; PR; trovärdighet; förtroende;

   Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

3. 2. Hur upplever olika generationer beteendeanpassad marknadsföring?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :SveaFilippa Hjalmarsson; Ebba Samuelsson; [2023-11-07]
   Nyckelord :Beetendeanpassad Marknadsföring; Attityder; Ambivalens; Generational Cohort Theory; Advertising Value Model;

   Sammanfattning : Research questions: ● What are the underlying factors influencing attitudes towards behavioral marketing across different generations? ● Is it possible to identify an ambivalent attitude towards behavioral marketing across different generations and if so how is it expressed? Purpose: The purpose of the study is to investigate the reasons for the attitudes towards behavioral marketing in different generations. Furthermore, the aim of the study is to investigate whether there is an ambivalent attitude within the generations when it comes to behavioral marketing and how it shows. LÄS MER

4. 3. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
   Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

   Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

5. 4. Att bygga en berg- och dalbana av grönt kapital: En kvalitativ innehållsanalys om grönt kapital i Liseberg hållbarhetsrapportering

   Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

   Författare :Oliver Kaspersson; [2023-10-25]
   Nyckelord :;

   Sammanfattning : In recent decades, urban development has witnessed a significant paradigm shift towards embracing environmentally sustainable practices. Concurrently, there is a growing recognition that large corporations have considerable influence in society, thus placing increased responsibility on these actors for fostering green urban development. LÄS MER

7. 5. GarageBand eller Logic Pro? En studie i föreställningar om professionalitet och konsten att välja arbetsredskap inom digital musikproduktion

   Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Fredrik Winerö; [2023-10-04]
   Nyckelord :GarageBand; Logic Pro; music technology; democratization; professionalism;

   Sammanfattning : GarageBand and Logic Pro are Digital Audio Workstations (DAWs) developed by Apple for recording and producing music. The former comes for free with every Mac, iPhone or iPad while the latter comes with a price tag and are marketed to the professionals. LÄS MER