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  1. 1. Response strategies of traditional firms indisruptive times. : A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ivans Abelmazovs; Henrik Engström; [2016]
    Nyckelord :mature industry; hotel firms; sharing economy; sustainable business; international business; disruptive innovation; competition; strategy; competitive advantage;

    Sammanfattning : Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. LÄS MER