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1. Multichannel Segmentation vs. Demographic Segmentation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. LÄS MER
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