Sökning: "Markus Kvarnvik"

Hittade 1 uppsats innehållade orden Markus Kvarnvik.

  1. 1. Aroma Theory: Scenting the Attitude

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Gabriel Persson; Henrik Haegermark; Markus Kvarnvik; [2010]
    Nyckelord :Scent Marketing; Experiential Marketing; Consumer Attitudes; Market Segmentation; Vanilla Scent; Doftmarknadsföring; Sinnesmarknadsföring;

    Sammanfattning : The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. LÄS MER