Sökning: "Markus Stenudd"

Hittade 1 uppsats innehållade orden Markus Stenudd.

  1. 1. Gapet: En studie om gapet mellan leverantörer och köpare av digital skyltning

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andreas Rudels; Markus Stenudd; [2007]
    Nyckelord :digital signage; uncertainties and abilities; new technology; retail;

    Sammanfattning : The aim of this study is to describe the market for Digital Signage in Sweden and give the reader an increased insight and understanding of the problems that suppliers and buyers of Digital Signage may encounter. The study is abductive and based on a number of qualitative interviews with representatives from potential buyers, an existing user, a supplier and a number of companies with insight into Digital Signage. LÄS MER