Sökning: "Marli Jaiteh"

Hittade 1 uppsats innehållade orden Marli Jaiteh.

  1. 1. It is when we all play safe that we create a world of utmost insecurity : A qualitative study of Swedish B2B SMEs risk perception when internationalizing to East Africa

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Marli Jaiteh; Tobias Jakobsson; [2014]
    Nyckelord :Risk; uncertainty; East Africa; small- and medium sized enterprises; business-to-business; network; knowledge; strategy; Risk; osäkerhet; Östafrika; små- och medelstora företag; business-to-business; nätverk; kunskap; strategi;

    Sammanfattning : The purpose of this thesis is to describe and analyze how five Swedish business-to-business (B2B) small- and medium sized enterprises (SME) perceive risk when internationalizing to East African countries. By distinguishing these risks the aim has been to increase the understanding and awareness of the affect that these risks can have on a firm’s internationalization process. LÄS MER