Sökning: "Marlin Sadek-Endrawes"

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  1. 1. Culture & Advertising : How masculinity or femininity of a culture is influencing the consumers’ responses on the gender appearance in advertisements?

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Marlin Sadek-Endrawes; [2008]
    Nyckelord :culture; marketing; advertising; gender; masculinity; femininity;

    Sammanfattning : Everybody has seen advertisements in his/her life even if this person is never watching television or listening to radio. However, an average person watches television 1 to 4 hours per day. In these hours of watching television, there is a big probability that this person will see an advertisement. LÄS MER