Sökning: "Marshall McLuhan"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden Marshall McLuhan.

  1. 1. Ett inverterat nöjesfält : kunskap, upplevelse och vara genom Google Maps användarrecensioner

    Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Andreas Thörn; [2023]
    Nyckelord :Commodification; critical theory; Walter Benjamin; experience; erlebnis; erfahrung; Google Maps; user reviews; Zlatan Court; information science; duration; duration object; objectification; flows; rating; experience economy; Henri Bergson; Marshall McLuhan; UGC; library; Cultural Sciences;

    Sammanfattning : This thesis attempts to show tangible ways in which commodification of experience expands into areas outside of direct commercial activity, in contemporary mind and society. The user reviews of Google Maps (URGM) regarding places that don't offer sales of goods and services are being studied empirically, through qualitative text analysis. LÄS MER

  3. 2. The Controlled Hallucinations of a Fragmented Gaze

    Master-uppsats, Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Författare :Emma Åvall; [2021-01-11]
    Nyckelord :Fragmented gaze; Material; Visual perception; Images;

    Sammanfattning : I break down images, both physically as well as philosophically, into bits and pieces to explore questions surrounding visual perception; examining ways of dismantling, reconstructing, and fragmenting them; and questioning the way an image is (or can be) built up by breaking it down and building it back up again. What I am after is to dissect images and dive deep into them. LÄS MER

  4. 3. Zoom to the rescue : en kvalitativ studie om hur studenter upplever kommunikation under en Zoom-föreläsning

    L2-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Mathilda Gunnarsson; Julia Karlsson; [2020]
    Nyckelord :communication; digital communication tools; digitalization; Zoom; communication efficiency; covid-19; interaction; noise; ritual; virtual; Social Sciences;

    Sammanfattning : Denna studie ämnar undersöka studenters upplevelser av kommunikation under en Zoom-föreläsning. Under den globala pandemin under vintern 2020 valde många universitet att förflytta utbildningen till distans för att förhindra spridningen av viruset covid-19. LÄS MER

  5. 4. The medium is the message, or is it? : A quantitative study of media users’ attitudes towards advertising online and offline

    Kandidat-uppsats, Karlstads universitet

    Författare :Rebecca Fransson; Ellinor Pousette; [2019]
    Nyckelord :Advertising; Social media; Personalization; Media users; The medium is the message;

    Sammanfattning : Media usage, as well as media advertising, is growing in tandem with each other. Media users will, regardless of which medium that is in use, encounter a considerable amount of advertising. As we are moving towards a more digitized world, and also a more digitized media sphere, a new communication landscape has been formed. LÄS MER

  7. 5. Är det digitala det nya normala? : En jämförelsestudie av två generationer kvinnor och deras digitala medieanvändning

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Amy Harrison; Linnea Strand; Emma Westin; [2018]
    Nyckelord :digital media; generations; women; media use; media generations; digitala medier; generationer; kvinnor; medieanvändning; mediegenerationer;

    Sammanfattning : The purpose of this study is to analyze women’s use of digital media in their everyday life and how they reflect on their use. We chose this field of studies because of our interest in the differences and similarities within generational media usage. LÄS MER