Sökning: "Marten Hein"

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  1. 1. Global Sustainable Production : A case study of manufacturing units in differently industrialized countries

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Wiebke Eibich; Marten Hein; [2013]
    Nyckelord :Capabilities; institutions; efficiency and legitimacy demands as well as influences; differently industrialized country markets; sustainability; economic-; social- and natural value; imitability; manufacturing; MNC; global sustainable production;

    Sammanfattning : Introduction: Producing on a global scale is attractive for multinational corporations (MNCs) due to production cost savings and the proximity as well as simplified access to new high growth markets. In order to be successful in foreign markets it is vital for MNCs to understand the local market conditions. LÄS MER