Sökning: "Martin Axelsson Därth"

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  1. 1. Konsten att gasa sig ur krisen med handbromsen i

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Martin Axelsson Därth; Max Persson; [2020]
    Nyckelord :corporate social responsibility; corporate social marketing; real-time marketing; neo-institutional theory; legitimacy; semiotics; corona crisis; automotive industry; Social Sciences;

    Sammanfattning : Public demand for corporate social responsibility has increased significantly during recent years and is further stressed during global crises. At the same time, the use of engaging external events as a context in communication, in order to maintain relevance for the brand, is increasing. LÄS MER