Sökning: "Martin Axelsson Därth"
Hittade 1 uppsats innehållade orden Martin Axelsson Därth.
- Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation
Sammanfattning : Public demand for corporate social responsibility has increased significantly during recent years and is further stressed during global crises. At the same time, the use of engaging external events as a context in communication, in order to maintain relevance for the brand, is increasing. LÄS MER