Sökning: "Martin Bäcklund"

Hittade 2 uppsatser innehållade orden Martin Bäcklund.

1. 1. Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness

   Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Erik Bäcklund; Kagstedt Martin; [2019]
   Nyckelord :Generational Cohorts; Generation Z; Communication Channels; Integrated Marketing Communications; Consumer Behaviour; Hierarchy of effects model; Brand Awareness; Brand Knowledge; Brand Liking; Purchase Intention.;

   Sammanfattning : Brand awareness and its establishment among consumers has been a central theme in previous research on marketing as it is proven to indirectly induce purchase. It is thus seen as crucial for marketers to establish brand awareness. However, a research gap is apparent in regard to creating brand awareness among Generation Z. LÄS MER

3. 2. Förklädd pessimist : E M Ciorans strategiska förkastande av pessimismen

   Kandidat-uppsats, Institutionen för idé- och lärdomshistoria

   Författare :Martin Bäcklund; [2014]
   Nyckelord :Cioran; pessimism; Bourdieu; jagskapande; de-subjektifiera;

   Sammanfattning : .... LÄS MER