Sökning: "Martin Genov"

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  1. 1. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
    Nyckelord :COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

    Sammanfattning : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. LÄS MER