Sökning: "Martin Gullberg"

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  1. 1. Retail Supply Chain Management -A case study of the relationship between retail value propositions and supply chains

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Peter Lundvall; Martin Gullberg; [2004]
    Nyckelord :Supply chain management; retail; strategy;

    Sammanfattning : Retailers face many challenges: time-to-market reductions are necessary due to shorter and shorter product life cycles, greater product variety causing more fluctuation in demand calls for high responsiveness in supply chains, and the ever increasing need for shorter lead times continues. However, as a result of the power that comes with control over consumer contacts, retailers today have the opportunity to organize the work in their supply chains in suitable ways. LÄS MER