Sökning: "Martin Kron"

Hittade 1 uppsats innehållade orden Martin Kron.

  1. 1. Entering a new market – A model for evaluating a new commercial real estate market

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Håkansson; Martin Kron; [2008]
    Nyckelord :Commercial real estate; entry model; selection model; new market evaluation; grounded theory; Bucharest; Skanska commercial development; stakeholder theory; real estate cycle theory; international marketing theory; risk management; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The development for Skanska Commercial Development (SCD) during the last years has been positive on all markets and Skanska therefore plans on expanding their activity. Central and Eastern Europe has had a considerable economic development, what is assessed to continue during the next following years. LÄS MER