Sökning: "Martin Lagerstedt"

Hittade 1 uppsats innehållade orden Martin Lagerstedt.

  1. 1. The milk industry: No longer acash cow? : ”How a cause related marketing approach could help raiseawareness regarding the domestic agricultural situation in Sweden”

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Jonas P. Lagerstedt; Karl-Johan O. Hermansson; Martin G. Carls; [2013]
    Nyckelord :Cause related marketing; domestic fair trade; consumer behavior; agriculture; dairy; milk; price-premium; Sweden;

    Sammanfattning : The purpose of this thesis was to examine the potential effects of a cause related marketing approach inthe Swedish agricultural industry. This was done by analyzing the market potential and how an industry,through a marketing perspective, can help rejuvenate a troublesome sector, more specifically thedomestic milk sector. LÄS MER