Sökning: "Martin Peterson"

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1. 1. Blog Influence on Consumer Information Search : From a Consumer’s Perspective

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Charlotta Hellström; Emma Hammer; Emma Martin; [2015]
   Nyckelord :Blog marketing; information search; blog characteristics; blog influence; consumer behavior; online information; online communication;

   Sammanfattning : Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström & Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty & Smith, 1987; Schmidt & Spreng, 1996). The Internet has greatly impacted the way consumers search for information (Peterson & Merino, 2003). LÄS MER