Sökning: "Martin Ramström"

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  1. 1. Predicting the future -A case study of Volvo CE's forecasting process

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Martin Söderlund; Joachim Ramström; [2001]
    Nyckelord :customer buying behavior; forecasting; institutional analysis; leading indicators; management information systems; Volvo;

    Sammanfattning : Forecasting has today become a key success factor for companies with long lead times. Resources and capabilities within a company have to be managed in an optimal way, which requires prognosing fluctuations in future demand. In this thesis we examine corporate forecasting processes i.e. LÄS MER