Sökning: "Martin Rustas"
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1. Varumärkesvärde ur två perspektiv : En gap-analys av försäkringsbranschen
Kandidat-uppsats, Institutionen för samhällsvetenskaperSammanfattning : Aim: The purpose of this study is to examine and analyze how insurance companies work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek. Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried out on consumers. LÄS MER
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