Sökning: "Martin Sermann"

Hittade 1 uppsats innehållade orden Martin Sermann.

  1. 1. Turning wine into gold: How premium winemakers overcome the quality-price paradox

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Martin Sermann; [2018]
    Nyckelord :Price formation; Reputation management; Formation of consumer preferences; Social distinction; Wine;

    Sammanfattning : Some wine drinkers spend a small fortune on a single bottle of wine. What appears to be justified by the product quality is called into question by academic research ascertaining that price and wine quality appear to be of rather loose connection. LÄS MER