Sökning: "Martin Swieykowski"

Hittade 3 uppsatser innehållade orden Martin Swieykowski.

  1. 1. Branding Strategies in Professional Service Firms: 'Becoming a Shining Star'

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Martin Swieykowski; Sesselia Birgisdottir; Johan Örtendahl; [2008]
    Nyckelord :Branding; Professional Service Firms; Organizational Identity; Organizational Culture; Communications; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : In this research we set out to explore brand building processes in professional service firms. There has been considerable conceptualization of service branding and corporate branding as emerging phenomena; yet, analysis of how these processes are strategically conceptualized is from our perspective lacking. LÄS MER

  3. 2. What helps or inspires busy moms while grocery shopping?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Martin Swieykowski; Hilde Erlandsen; Thomas Sjöberg; [2007]
    Nyckelord :time-sensitive; in-store marketing; consumer behavior; grocery shopping; retailing; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. LÄS MER

  4. 3. Co-branding ur ett konsumentperspektiv

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tobias Johansson; Sofia Wilhelmsson; Martin Swieykowski; [2006]
    Nyckelord :Co-branding; konsument; varumärken; lojalitet; engagemang; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Med denna uppsats har vi utifrån ett konsumentperspektiv, jämfört eventuella lojalitetsöverföringseffekter hos co-branding vid en hög och en låg engagemangsnivå.... LÄS MER