Sökning: "Martin Zinkweg"

Hittade 1 uppsats innehållade orden Martin Zinkweg.

  1. 1. BUY NOW, THINK LATER: An insight on impulse buying behaviour on the Internet

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andre Stoorvogel; Antti-Juhani Saarela; Martin Zinkweg; [2008]
    Nyckelord :impulse buying; Internet; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : A research on how impulse buying can be stimulated in physical retail stores and see to what extent these stimuli also apply in an online setting. Furthermore, the effects of demographic characteristics on impulse buying behaviour online are taken in consideration... LÄS MER