Sökning: "Martina Ferretti"

Hittade 1 uppsats innehållade orden Martina Ferretti.

  1. 1. When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :María Isabel Viéitez Gómez; Martina Ferretti; [2022]
    Nyckelord :Cancel Culture; Brands; Consumer-brand Relationship; Social Media; Ethics; Reality Check.; Social Sciences;

    Sammanfattning : The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. LÄS MER