Sökning: "Martina Genfors"

Hittade 2 uppsatser innehållade orden Martina Genfors.

  1. 1. Is Customer Club a Useful Tool in Creating Customer Loyalty : A Case Study of Stadium

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Martina Genfors; Erica Liljeblad; Camilla Gustafsson; [2007]
    Nyckelord :;

    Sammanfattning : Introduction: Creating a relationship between the customer and the organization has come to be of great importance during the last decade. Companies are realizing that loyal customers are coming back and are not only increasing sales through repeat purchase, but is also decreasing the cost of obtaining new customers which exceeds by far the cost of retaining old ones. LÄS MER

  3. 2. Internkommunikation i förändringsprocesser : En fallstudie av Folksam syd

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Martina Genfors; Karin Funck; [2007]
    Nyckelord :;

    Sammanfattning : .... LÄS MER