Sökning: "Martina Juric"

Hittade 2 uppsatser innehållade orden Martina Juric.

1. 1. Social Media and Relationship Management - a Study in the Business-to-Business Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Martina Juric; Marlena Sjöström; [2012]
   Nyckelord :Social media; Business-to-Business; Business Customers; Relationship Management; Marketing Communication.; Business and Economics;

   Sammanfattning : Research question: How can business-to-business companies utilize social media in order to manage their established customer relationships? Purpose: The purpose of the thesis is to investigate the theoretical framework and case studies in order to gain an understanding for the advantages and disadvantages of social media in a relationship perspective. To be able to answer how business-to-business companies could employ social media in order to manage their relationships with their business customers. LÄS MER

3. 2. Nätbutiker och Kundrelationer : Relationsmarknadsföring

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Elin Jonsson; Martina Juric; [2011]
   Nyckelord :Customer relationship management; e-commerce; relationships; transfer within marketing; value creating; Relationsmarknadsföring; E-handel; kundrelationer; övergång inom marknadsföring; värdeskapande;

   Sammanfattning : Titel: e-Commerce and Relationships – Customer Relationship Management   This bachelor thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus shift from products and their functionality to customers and value creation. LÄS MER