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1. CREATING A POSTMODERN INDIVIDUAL PRODUCT OFFER Case Study of Saab Automobile AB
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : Today, there is a trend towards a customized product offer that provides customers with freedom to individualized products according to their personal preferences. It is a change from traditional mass marketing towards a new paradigm of individual marketing. The rise of this trend might be traced in the postmodernism. LÄS MER
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