Sökning: "Martina Minarik"

Hittade 1 uppsats innehållade orden Martina Minarik.

  1. 1. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Martina Minarik; [2007]
    Nyckelord :generic strategies; cost leadership; differentiation; Porter 1980 ; trade-off;

    Sammanfattning : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. LÄS MER