Sökning: "Martine Rogstad"

Hittade 1 uppsats innehållade orden Martine Rogstad.

  1. 1. Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Zetterman; Martine Rogstad; [2012]
    Nyckelord :Brand Equity; Corporate Brand; Product Brand; Country-of-origin and FMCG-market; Business and Economics;

    Sammanfattning : The aim of this study is to investigate if brands country-of-origin image has an impact on Swedish and Norwegian consumers’ within the dimensions of brand equity, in the domestic FMCG sector of chocolate, in order to provide new insight in the are of corporate branding.... LÄS MER