Sökning: "Martinus Alexander Koolen"

Hittade 1 uppsats innehållade orden Martinus Alexander Koolen.

1. 1. Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Max Beckers; Martinus Alexander Koolen; [2020]
   Nyckelord :Brand authenticity; brand extensions; brand identity; brand image; brand equity; Business and Economics;

   Sammanfattning : The purpose is to explore the phenomenon of authentic brands extending into other categories in order to identify how this may affect the image of the brand and its authenticity.... LÄS MER