Sökning: "Mary Bergvall"
Hittade 1 uppsats innehållade orden Mary Bergvall.
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. LÄS MER