Sökning: "Mary Bergvall"

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  1. 1. Corporate Social Responsiblility- To What Extent?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elin Bergvall; Mary-Sienbo Tam; [2006]
    Nyckelord :Corporate Social Responsibility; Stakeholders; Corporate Reputation; Pharmaceutical Industry; Case Study; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. LÄS MER