Sökning: "Mary Byström"

Hittade 1 uppsats innehållade orden Mary Byström.

  1. 1. Going, Going... Gone Global : A study of two companies that want to take their brands abroad

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Angelica Stork; Elisabet Leü Byström; Marie Gustafsson; [2007]
    Nyckelord :Branding strategies; Globalisation; COO-effect;

    Sammanfattning : This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. LÄS MER