Sökning: "Mary Byström"
Hittade 1 uppsats innehållade orden Mary Byström.
1. Going, Going... Gone Global : A study of two companies that want to take their brands abroad
Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. LÄS MER
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