Sökning: "Marzena Studniarska"

Hittade 1 uppsats innehållade orden Marzena Studniarska.

  1. 1. Challenges of a social enterprise expanding through franchising: is social franchising really different? An explorative case study of a social enterprise SolarNow

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Marzena Studniarska; [2013]
    Nyckelord :social entrepreneurship; franchising; social franchising; expansion; challenges;

    Sammanfattning : The aim of this study is to investigate the challenges that a social enterprise can experience when franchising through an explorative case of a Dutch social enterprise operating in Uganda - SolarNow, which aims to provide access to affordable energy in the rural regions of the country. The theory argues that social enterprises can experience different or additional difficulties when franchising because of their specific nature. LÄS MER