Sökning: "Masculinity sports"

Visar resultat 21 - 25 av 42 uppsatser innehållade orden Masculinity sports.

  1. 21. Idrotten som (o)hälsofrämjande arena? : -En intervjustudie om kroppskultur, jargongen och social struktur inom ishockey

    Magister-uppsats,

    Författare :Mathias Angelin; [2018]
    Nyckelord :;

    Sammanfattning : Bakgrund: Främjande av fysisk aktivitet är ett av de elva folkhälsopolitiska målen i Sverige. Ishockey är en av Sveriges största idrotter med över 90 000 utövare. LÄS MER

  3. 22. Det är dags att vi bryter isen : Damhockey eller "hockey", den riktiga ishockeyn.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Mimmi Almén; [2017]
    Nyckelord :Femininity; gender equality; ice hockey; masculinity; social constructionism;

    Sammanfattning : To create a successful development in sports, gender equality is required. The lack of gender equality within the sport as an organization is therefore a problem and historically, sports is characterized by a gender structure where women is subordinate to men. LÄS MER

  4. 23. A sporting difference? : A comparative analysis of the media portrayal of male and female athletes during the Olympic Games 2016

    Master-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Simone Schwarz; [2017]
    Nyckelord :Gender; equality; media representation; sport; Olympic Games; content analysis; feminist critical discourse analysis;

    Sammanfattning : The underrepresentation of sportswomen in all forms of news coverage has been widely acknowledged by feminist media scholars. However, some researchers claim that there is a shift towards greater gender equality of sports media coverage, especially during the Olympic Games. LÄS MER

  5. 24. Idrott, genus och sponsring – ur ett subjektivtperspektiv : Kvinnliga elitidrottares erfarenheter av genusskillnaderinom sponsring.

    Kandidat-uppsats, Högskolan Dalarna/Omvårdnad

    Författare :Maria Sofie Aniliadis; Isabelle Söderberg; [2017]
    Nyckelord :Marketing; women sports; gender; sponsorship;

    Sammanfattning : The aim of this study is to explain how professional female athletes experience gender differences in sponsorship, and if these differences have had any effects on their performance. This study is based on seven interviews with Swedish women who are active on a world class level in their chosen sports. LÄS MER

  7. 25. Exkluderingsmekanismer som kommunikativ utmaning

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Victor Bauer-Björklund; Carl Tedeland; [2016]
    Nyckelord :freeskiing; subcultures of consumption; gender; diversity; strategic communication; marketing communication; hegemonic masculinity; homosociality; Social Sciences;

    Sammanfattning : This study aims, in the light of societal emphasis on diversity and equality, to con-tribute with a greater understanding of subcultures of consumption and the extreme sport of freeskiing. The sports discursive mechanisms of inclusion and exclusion are examined in order to identify opportunities for organizations to strategically communicate to a broader target group. LÄS MER