Sökning: "Mass Communication"

Visar resultat 1 - 5 av 257 uppsatser innehållade orden Mass Communication.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

  3. 2. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

    Master-uppsats, Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Författare :Weicheng Li; [2023]
    Nyckelord :Internet neologisms; language integration; search trends; familiarity; patterns; Languages and Literatures;

    Sammanfattning : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. LÄS MER

  4. 3. Between a Rune Stone and a Hard Place: Deconstructing Mass Media Influence on Knowledge Production in Viking Age Archaeogenetic Publications

    Master-uppsats, Lunds universitet/Arkeologi

    Författare :Kyle Koch; [2023]
    Nyckelord :History and Archaeology;

    Sammanfattning : The archaeological traditions of the Viking Age have a complex history. Some of it has been nationalist in orientation, at times constructing proud historical narratives reflecting ownership in and continuity of the past. LÄS MER

  5. 4. Not All Heros Wear Capes

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fang Cheng; Hanna Åstrand; [2023]
    Nyckelord :Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

    Sammanfattning : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. LÄS MER

  7. 5. Upplevelser och erfarenheter av livskvalitet på äldreboenden : Ett boendeperspektiv

    Kandidat-uppsats, Högskolan i Gävle/Med-Vårdvetenskap

    Författare :Emma Makhfi Winsjansen; [2023]
    Nyckelord :Livskvalitet; multidimensionell; upplevelse; välbefinnande; äldreboende;

    Sammanfattning : Bakgrund: Livskvalitet är en människas unika upplevelse av sitt livssammanhang, och därför kan det vara svårt att fastställa en generell definition av livskvalitet. Människan kan uppleva god livskvalitet trots förekomst av sjukdom då livskvalitet menas vara ett multidimensionellt fenomen med direkt koppling till människans hälsa. LÄS MER