Sökning: "Mass Media Advertising"
Visar resultat 1 - 5 av 22 uppsatser innehållade orden Mass Media Advertising.
1. Konsumenters uppfattning om äkthet inom influencers reklam på Instagram : En kvalitativ studie om konsumenters upplevelser av autenticitet inom influencers reklam
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Sociala medier har blivit dynamiskt runt om i världen, det utvecklas ständigt och tar nya varianter. Den digitala utvecklingen har lett till övergången från massmarknadsföring till en alltmer trendig influencer marketing. LÄS MER
2. Impacts of Radio advertising influencing consumers intentions to purchase
Magister-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Amidst the advances in technology and the evolving of online tools supported by the internet, one would wonder if adverts on traditional mass media platforms such as radio would have an impact on consumers in relation to their intentions to purchase. To better understand the radio adverts and their impact on consumers’ intentions to purchase; we carried a qualitative research through a semi-structured questionnaire administered to 12 participants in Sweden and Malawi who are frequent listeners of radio. LÄS MER
3. GREEN SKEPTICISM : How green intentions can lead to brown choices
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. LÄS MER
4. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials
Magister-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapSammanfattning : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. LÄS MER
5. The Effects of Mass Culture on the Loman Family : The Frankfurt School Critical Theory Applied to Arthur Miller’s Death of a Salesman
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humanioraSammanfattning : This essay discusses the effects of mass culture on the Loman family in Arthur Miller’s play, Death of a Salesman. The focus is to identify whether conformation to mass culture and alienation have caused the characters to be lonely and to give up what they enjoy and to fall in line with a system where individuality is replaced by totality. LÄS MER