Sökning: "Master Thesis in fast moving consumer goods"

Hittade 4 uppsatser innehållade orden Master Thesis in fast moving consumer goods.

1. 1. Addressing shortcomings in goods distribution : A case study of a collaborative distribution network

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Axel Tåhlin; Victor Gjers; [2020]
   Nyckelord :Cross-dock; Goods Distribution; Distribution Network; FMCG; Customer Satisfaction; Customer Service Level; Supply Chain Collaboration; Mellanlager; Varudistribution; Distributionsnätverk; FMCG; Kundnöjdhet; Kundservicenivå; Försörjningskedjesamarbete;

   Sammanfattning : In the increasingly frequent distribution of the Fast-Moving Consumer Goods (FMCG) industry, there is an evident need of improving supply chain operations to ensure sustainability. As part of the supply chain, the distribution of goods often accounts for a major part of costs and resources. LÄS MER

3. 2. User centered analysis of customer behaviours in the fast moving consumer goods sector

   Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologi

   Författare :Caroline Schouenborg; Sarah Woodhouse; [2016]
   Nyckelord :User-centered design; scenario based design; personas; fast moving consumer goods; Technology and Engineering;

   Sammanfattning : As digital solutions become a more integrated part of peoples’ everyday life, their purchasing patterns are changing. Today it is easier to research products and purchases can be performed anytime, anywhere. The change is apparent in most retail sectors but not as much in the fast moving consumer goods sector. LÄS MER

4. 3. Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industry

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Jolita Kilinskaite; Simone Kolar; [2012]
   Nyckelord :;

   Sammanfattning : Date:                             June 8th, 2012 Course:                          EFO 705 Master Thesis Course Program:                       International Marketing Authors:                        Jolita Kilinskaite (jke11003), Simone Kolar (skr11003) Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry-  Examples of companies in the cosmetics goods industry   Research Question: How do companies in the FMCG industry react to rivals actions?   Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions   Method: The thesis is based on secondary research and primary research. The primary research is based on semi-structured interview processes and critical incidents   Target audience: Companies in the FMCG industry, Academics and Teachers in the field of Strategy and Marketing who are interested in competitive    marketing strategies in the FMCG industry   Keywords: Differentiation strategy, Imitation Strategy, Co-opetition, Rival´s actions, FMCG industry, Competition, Critical incidents   Conclusion: This master thesis concentrates in theory on three common reaction strategies in marketing, which are defined as differentiation, limitation, and co-opetition and describes possible rival´s actions, the roots that cause certain reaction strategies. LÄS MER

5. 4. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

   Master-uppsats, Lunds universitet/Förpackningslogistik

   Författare :Magnus Fagerlund; Jonas Körner; [2010]
   Nyckelord :standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

   Sammanfattning : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. LÄS MER