Sökning: "Master Thesis strategy porter"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Master Thesis strategy porter.

1. 1. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
   Nyckelord :Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

   Sammanfattning : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. LÄS MER

3. 2. Hållbara scenarier och affärsmodeller för specialistkliniker i Sverige folksjukdomen artros i Stockholms läns landsting som exempel -

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Amanda Berninger; Viktor Karlsson; [2012]
   Nyckelord :health care; specialty clinics; health care choice; business model; arthritis; and osteoarthritis; Technology and Engineering;

   Sammanfattning : Ten per cent of the population in the western world suffer from osteoarthritis – a widespread endemic disease that is estimated to cost the Swedish society equivalent to two per cent of the Swedish GNP annually, corresponding to over 50 billion SEK in 2009 in treatments and lost productivity. With an increasing aging population the incidence of osteoarthritis is expected to be further enhanced. LÄS MER

4. 3. Improving the Competitive Position in a Growing High Tech Industry : - Differentiation and Cost Leadership Strategies in Solar Photovoltaics -

   Master-uppsats, Företagsekonomi

   Författare :Dmytro Hrab; Oxana Yamkina; [2011]
   Nyckelord :Generic strategies; competitive advantage; solar photovoltaics; combined strategy; stuck in the middle;

   Sammanfattning : Background: The purpose of this master thesis was to investigate what generic strategies are utilized by big players in the solar photovoltaic industry to improve their competitive positions. The continuous expansion of the solar market indicated the significance of this research, since the correctly chosen strategy has a direct influence on the success and prosperity of the growing and developing high tech companies. LÄS MER

5. 4. Internationalization of Chinese Construction Equipment Firms : “Take-off Drivers & Entry Strategies”

   Magister-uppsats, Ekonomihögskolan, ELNU

   Författare :Michael Halak; Charlene Reinke; [2011]
   Nyckelord :Interntionalization; Globalization; Mulinational; China; Brazil; XCMG; Sany; Construction Equipment; Take-off Drivers; Entry Strategy; Porter s 5 Forces; Uppsala Process Model; Terpstra s Model; Grant; Jansson; Industry Based View; Resource Based View; Institutional Based View; Triad Based View;

   Sammanfattning : This master thesis investigates how Chinese construction equipment firms internationalize (i.e. how they enter new markets and how they are driven to exit their own). LÄS MER

7. 5. The competitive advantage of IKEA and IKEA in China

   Magister-uppsats, Ämnesavdelningen för industriell ekonomi

   Författare :zhi li; [2010]
   Nyckelord :;

   Sammanfattning : Abstract   Title:        The competitive advantage of IKEA and IKEA in China   Author:      Zhi Li   Supervisor:   Lars Steiner   Purpose:     The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. LÄS MER