Sökning: "Mate Granic"
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1. Customer service experience : An investigation of key success factors of a business model for digitally enhanced and demand driven manufacturing of personalised apparel products
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Purpose: The purpose of this paper is to investigate key success factors of a business model for digitally enhanced and demand driven manufacturing of personalised apparel products. Through the investigation of a questionnaire and two focus group discussions the research outlines the co-creation of customers and the company when personalising an apparel productafter individual requests. LÄS MER
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