Sökning: "Mathias Heinonen"
Hittade 1 uppsats innehållade orden Mathias Heinonen.
1. Finnish Olympic Athletes’ Perceptions of Sponsorship and Value Creation – a cross-sectional study on Finnish Olympic athletes’ perceptions of sponsorship and how they create value for their sponsors
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Sponsorship of athletes is rarely researched from the point of view of the athlete. This thesis, thus, investigates Finnish Olympic athletes’ perceptions of sponsorship and how athletes create value for their sponsors. The research takes a qualitative approach. LÄS MER
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